[Latin] the root word for culture / cultivation
In ancient Rome, “Cultus” referred to the ritual of adornment through the application of perfume, jewelry and make-up.
[Latin] the root word for making art
“Artem” is the conscious arrangement of sounds, colors, forms, movements or other elements to affect
the senses and emotions.
Cultus Artem was established in 2015 by Holly Tupper. The brand is artist-driven and exists independently with the freedom to focus on artistry, the preservation of handcraftsmanship, and carefully considered production quantities.
We utilize in-house production processes with a commitment to eschew today’s predilections for mass production and disposable possessions.
Our collections are borne of pure materials to provide an experience of unhurried beauty and purposeful quality.
Our guiding principle is slow beauty: there are many benefits to resisting the feverish pacing of many modern beauty brands. This practice reduces waste at every level created by the machine that churns out low-value product.
In-house waste mitigation: we apply deliberate care in the making of our product. Many industries are segmented, resulting in the need to transport components repeatedly from one facility to another with large amounts of waste created and little accountability. By integrating more levels of the design, development and production processes, we control our use of materials with the same deliberate care.
Our Atelier is located inside a refurbished building furnished with upcycled antiquities. We make use of the space for R&D, design, business operations, production, and our showroom.
Our batches are small and hand-made, diluted in even smaller portions as they are needed to reduce time spent in storage and the risk of degradation. In the filling process, we do not use heavy machinery that necessitates the loss of precious perfume to prime filling pump equipment. Instead, we use cleanable and reusable glass containers and coated aluminum drums. New formulations are tested in very small amounts. At every level of creation, we are present and actively preventing waste.
Our packaging design focuses on reuse & repurposing, durability, and long-term value. Our boxes do not have overt exterior branding (thus the use of sleeves) and have plain frames for multiple use after the instant in the spotlight when a consumer receives the product.
In designing them, we did not focus on making them as cheap as possible, or as disposable as possible, but instead in creating a useful object to be treasured. We use as little plastic as possible, most of it for ensuring safety by making packaging tamper-evident.
Cultus Artem is a small fragrance house, so we prefer to work with family-owned companies throughout the globe with whom we’ve developed relationships and whose products are rare and exquisite. This is how we’ve created fragrances with the inimitable nuance and depth of the natural world.
We conform to stringent EU (European Union) ingredient regulations.
We share all the details of our formulas with a licensed toxicologist, who informs any reformulation process to ensure safety.
We root ourselves in the underlying meaning of artifacts and words. Our curiosity and drive to understand the unique elements that create something of true value naturally results in a respect for nuances and details of the process. We have knowledge to impart, and a unique appreciation for the beauty in it. It’s part of the brand.