Press
Haute Living – October 2019
If unique fragrances are your thing, you’d better run to Bergdorf Goodman: The luxury department store has just unveiled its new fragrance lab, an exploratory experience for customers to engage, discover, and interact with a selection of incredibly chic niche fragrance brands.
The store has curated a selection of global exclusives, limited editions, and new offerings from established favorites, including fragrance houses such as Cultus Artem, the Parisian 777 Stephane Humbert Lucas, M.Micaleff of Grasse, and Swedish brand Byredo. The lab provides an inviting environment for clients to experience and experiment with these scents, expanding upon BG’s existing curation of first-look brands that later become prominent in the beauty industry, such as Killian, Jo Malone, and Maison Francis Kurkdjian.
Read moremindbodygreen – September 2019
In the world of ultra-high-end fragrance, where bottles and tonics can run into the thousands, there has never been a brand like this: The just-launched Cultus Artem is radically transparent with its ingredient list and is independently vetted by a toxicologist. And in a space where formulations and recipes are a perfumer's prized secret, this is no small feat. Given the price tag, this won't be for everyone, but it's at least impressive to see change coming at all levels of the industry. Poeticus is wildly opulent.
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