1. mindbodygreen – September 2019

    In the world of ultra-high-end fragrance, where bottles and tonics can run into the thousands, there has never been a brand like this: The just-launched Cultus Artem is radically transparent with its ingredient list and is independently vetted by a toxicologist. And in a space where formulations and recipes are a perfumer's prized secret, this is no small feat. Given the price tag, this won't be for everyone, but it's at least impressive to see change coming at all levels of the industry. Poeticus is wildly opulent.  

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