Fox Fodder Farm

A partnership inspired by Founder & Designer Holly Tupper’s Mother - a highly respected NYC floral designer.

Cultus Artem hosted a pop-up at Fox Fodder Farm Flowers, a contemporary floral design studio in NYC, presenting exquisite gems and botanical fragrances alongside skincare and gifts to pair with Fox Fodder Farm’s divine offerings throughout a month-long residency at their Williamsburg store.

“My Wife needs a Wife…”

That was the title to an ad my Father placed in the ‘Help Wanted’ section of the International Herald Tribune published in Paris back in the late 1970’s. My Mother’s floral design business was starting to flourish and she needed help in the business and in life.

My parents also owned a crumbling bastide in the Dordogne in France, so a French speaking ‘Wife of the Wife’ would be a definite bonus. From this little ad a lovely group of young French women came into our lives. After living and working with us at home, several of them went on to be amazing, well respected and successful floral designers like Isabel Bosquet-Morra.

My fragrance ROSA started as an homage to my Mother who spent her life in joy. On the one hand, practical and down to earth, and on the other, full of loftier ideals with a deep thirst for understanding and knowledge. A truly honorable being who held tight to family and supported all in her presence

— Holly Tupper, Perfumer